a little bit about me
Hi, I'm Jocelyne! I'm a Canadian social media manager, content creator and former UGC creator.
I've been working in social media, marketing, and content creation since June 2023. I currently operate under my agency, Neptune Social Studio, as a consultant, and under a pseudonym on my personal page, the dreamy reality.
As a UGC creator, I collaborated with brands like Mediheal, Purito, Torriden and many others. As a social media manager, consultant and strategist, I focus on seeing the bigger picture when it comes to social media. Many of what we experience online is deeply connected to culture, society and politics and I aim to discover the right strategy for my clients long-term.
I spend a lot of time on social media platforms, learning, observing and researching culture and how human beings show desire and how the world around us affects our decisions and what we value.
I have experience working in many different industries and different roles, and while many of them might not stereotypically be connected to the world of social media and marketing, they have all given me skills that I have been able to apply in my current work.
education & experience
some videos from neptune social studio
Brand & marketing commentary, posted as @neptunesocialstudio.
link to TikTok page
videos from the dreamy reality
Mindset, spiritual & esoteric content, posted as @thedreamyreality.
link to TikTok page
articles I've written
How You Can Benefit From Using Brand Archetypes To Market Your Business
The Importance Of Building An Audience That Aligns With Your Brand
case study
Client Platforms · Twitter · TikTok · YouTube
Esoteric & Spiritual Coaching Business
A content creator and spiritual coach who built a platform on Twitter, TikTok and YouTube, offering spiritual and esoteric services such as spells, mindset coaching and tarot readings.
The client struggled with finding the right audience. Most of what they posted would go directly to people who consumed the content but never booked any of the offered services. The request was to find the right audience that could be moved further down the sales funnel and get bookings in an oversaturated industry.
- Shifted the messaging from broad entertainment (e.g., general tarot) to more authority-based and educational content (e.g., mindset and frameworks) to attract serious buyers.
- Created a clear ladder: free content → Patreon → Reading → 1-on-1 coaching.
- Added qualification questionnaires to booking links to screen out viewers that weren't serious about booking.
Client Platforms · Instagram · TikTok
High-End Aesthetic & Beauty Clinic
A boutique aesthetic and medical beauty clinic that offered advanced skincare procedures, cosmetic injectables and specialized facial treatments, with a growing presence on social media.
The clinic frequently went viral with their social media content, but failed to turn those views into local client bookings. The request was to bridge the gap between global social reach and local social reach to find paying clients.
- Shifted content strategy from broad, viral trends to local messaging, location-based tags/SEO and community-focused client spotlights.
- Replaced viral aesthetic clips with treatment breakdowns, practitioner credentials and consultation walk-throughs to build trust and connection with prospective clients.
- Optimized bio links with direct booking options and clear pricing.
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